Development of psychological readiness of heads of vocational education institutions for marketing of educational services

- Казакова, Світлана Володимирівна (orcid.org/0000-0002-2776-3927) (2020) Development of psychological readiness of heads of vocational education institutions for marketing of educational services [Teaching Resource] (In Press)

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Abstract

Educational and methodological development is devoted to highlighting the features and problems of psychological preparation for marketing activities of heads of vocational schools in the process of full-time and distance learning. The development contains a curriculum, program content, information materials for a special course, as well as tasks for independent work, questions for self-control and a list of used and recommended literature. It is intended for teachers of institutes of postgraduate pedagogical education, heads of educational organizations engaged in self-education, as well as all those who are interested in the problems of psychological training of specialists in the field of education for marketing activities.

Item Type:	Teaching Resource
Keywords:	Psychological features of marketing activity, conditions of development of psychological readiness of heads of establishments of vocational education to marketing activity, Educational services and their specificity, postgraduate education, marketing of educational services
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.04 Education in relation to the educand, pupil. Guidance Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions:	State institution of higher education «University of educational management» > Центральний інститут післядипломної освіти > Department of Administration Phsycology
Depositing User:	к.психол.н Світлана Казакова
Date Deposited:	22 Jan 2021 06:52
Last Modified:	22 Jan 2021 06:52
URI:	https://lib.iitta.gov.ua/id/eprint/723005

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