Functional model of parasocial relations

- Чаплінська, Юлія Сергіївна ( (2020) Functional model of parasocial relations Психологічний часопис, 5 (6). pp. 66-79. ISSN 2414-004X

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This article describes the actual functional potential of parasocial relationship in life of the modern media consumers. The author provides functional model of parasocial relationships based on the wide range of experimental studies of Western and Eastern colleagues. It was designed to explain the connection of human needs and their satisfaction through parasocial contact. The author had summarized global researches, related to the topic of functionality of parasocial relations compiling them in a model which is based on two theoretical approaches «Utilization» and «Satisfaction» (U&G) and on the «Consumption-Creation» concept. The first one is studied how the media are used to satisfy the needs of media consumers , based on their goals that they set for themselves. The second one considers refracting through the cult of consumerism, considers the interactions of media consumers with the media either as thoughtless consumerism for the sake of pleasure, or as meaningful creative activity. The second one considers through the consumerism cult the interaction of media consumers with the media, either as thoughtless consumerism for the sake of pleasure, or as meaningful creative activity. The author has identified six main functions which were divided in two groups according to the general idea of the «Consumption-Creation» concept. Consumer concept includes such functions as entertaining, compensating and replacement. Сreative concept includes educational, media-creative and motivational-effective functions. The consumer concept serve exclusively to the needs of media consumers and affect mainly their emotional sphere. The creative concert can transform personality of the media consumer in a certain way and have influence on his self-presentation in the world. In this article the author describes each function in detail, its core personal needs, results of specific researches that have studied these aspects and the ability to meet certain needs through the formation of both parasocial connection (contact) and parasocial relationships. The author calls this model universal but does not exclude the possibility of further research that could describe new practices of parasocial interaction and expand or transform the potential of the parasocial functionality.

Item Type: Article
Keywords: parasocial theory, parasocial relationships, model, functions, needs.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Divisions: The Institute of Social and Political Psychology > Laboratory for Psychology of Mass Communication and Media Education
Depositing User: с.н.с. Юлія Сергіївна Чаплінська
Date Deposited: 22 Jun 2020 05:23
Last Modified: 22 Jun 2020 05:23


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