Google Analytics as a tool for monitoring the web resources of educational and scientific institutions

- Іванова, С.М. (orcid.org/0000-0002-3613-9202) (2020) Google Analytics as a tool for monitoring the web resources of educational and scientific institutions In: X науково-практична конференція з міжнародною участю "Мультимедійні технології в освіті та інших сферах діяльності" Національний авіаційний університет, м. Київ, Україна, p. 42.

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Abstract

One of the most popular digital analytics systems is the free Google Analytics service, a monitoring tool for open-source electronic systems that performs the function of collecting, processing, storing, and submitting statistics on visits to various web resources. The following resources are monitored with the help of Google Analytics by the Institute of Information Technologies and Learning Tools National Academy of Educational Sciences of Ukraine: "Electronic Library of the National Academy of Educational Sciences of Ukraine", "Electronic Scientific Professional Edition" Information Technologies and Teaching Aids"». A statistical analysis of these web resources includes a number of key metrics: an overview of online resource visitors, their behavior on the site, user demographics, site visit technologies, mobile devices, traffic, and more. Google Analytics has many features that can help you refine a web property and increase its conversion based on user data. Google Analytics is constantly evolving, refining, updating and refining, providing universities and academia with powerful digital analytics tools for their web resources.

Item Type: Book Section
Keywords: Google Analytics, monitoring, web resources, educational institutions, academic institutions
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.32 Learned, scientific societies. Academies
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.9 Dissemination of ideas
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques )
Divisions: Information Technologies and Learning Tools > Department of Open Education and Scientific Information Systems
Depositing User: науковий співробітник Алла Віленівна Кільченко
Date Deposited: 26 Nov 2019 15:41
Last Modified: 25 Aug 2020 05:36
URI: http://lib.iitta.gov.ua/id/eprint/718014

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