PR-technologies for creating a professional image of individuals involved in educational process: formation and directions of development (abstract review)

- Агалець, Інна Олександрівна (orcid.org/0000-0002-5071-9019) (2019) PR-technologies for creating a professional image of individuals involved in educational process: formation and directions of development (abstract review) Інноваційний розвиток освіти в Україні й зарубіжжі в умовах євроінтеграційних та глобалізаційних процесів огляд. вид. До 20-річчя Державної науково-педагогічної бібліотеки України імені В. О. Сухомлинського. pp. 107-128.

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Abstract

The review covers scientific views of specialists on theory and practice of creating and developing a positive image of individuals involved in educational process. Particular attention is paid to the works on the newest PR-technologies for creating a professional image for educationalists and educational institutions. PR-technologies are considered to be a set of successive actions, techniques and methods aimed at increasing the effectiveness of educational activity.

Item Type: Article
Keywords: PR-technologies, educationalist’s image, educational institution’s image, image of education service user, pedagogy, psychology, education.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 36 Safeguarding the mental and material necessities of life
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.04 Education in relation to the educand, pupil. Guidance
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 39 Cultural anthropology. Ethnography. Customs. Manners. Traditions. Way of life. Folklore
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Divisions: V. Sukhomlynskyi State Scientific and Pedagogical Library of Ukraine
Depositing User: с.н.с. Інна Олександрівна Агалець
Date Deposited: 12 Jun 2019 10:10
Last Modified: 12 Jun 2019 10:10
URI: http://lib.iitta.gov.ua/id/eprint/716344

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