Using the Google Analytics service to monitor the site of a research institution

- Шиненко, М.А. (orcid.org/0000-0001-6697-747X), Іванова, С.М. (orcid.org/0000-0002-3613-9202), Кільченко, А.В. (orcid.org/0000-0003-2699-1722) and Лабжинський, Ю.А. (orcid.org/0000-0002-5440-0099) (2019) Using the Google Analytics service to monitor the site of a research institution Збірник матеріалів Звітної наукової конференції Інституту інформаційних технологій і засобів навчання НАПН України. pp. 91-109.

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Abstract

TThe paper describes the tasks of web analytics, the principles of the Google Analytics Analytical System and its capabilities. The monitoring of the use of the Web resource of the Institute of Information Technologies and Learning Tools of NAES of Ukraine - "Institute Site" with the help of Google Analytics for the development of the site of a scientific institution and increasing the attendance of its users is considered. The purpose of the work is to explore and analyze the features of using the Google Analytics service to monitor the scientific institution's website, track visits and use processes to improve the development and maintenance of this site and increase user traffic.

Item Type: Article
Keywords: Google Analytics, monitoring, electronic systems of open access, scientometric system, scientometrics, pedagogical research, scientific institutions, Electronic library of the National Academy of Sciences of Ukraine
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.32 Learned, scientific societies. Academies
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.8 Methodology
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.7 Computer communication. Computer networks
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques )
Divisions: Information Technologies and Learning Tools > Department of Network Technologies and Databases
Depositing User: науковий співробітник Алла Віленівна Кільченко
Date Deposited: 24 May 2019 05:29
Last Modified: 24 May 2019 05:33
URI: http://lib.iitta.gov.ua/id/eprint/716012

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