Consolidated Public Opinion formation in the target groups

- Іванченко, С.М. (2014) Consolidated Public Opinion formation in the target groups Проблеми політичної психології, 1 (15). pp. 267-273.

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Abstract

Public Opinion formation is discussed in terms of it Subjects. The categories for defining Public Opinion Subjects are analyzed. Target groups representing political interests of any social demographic or professional group, e.g., educators are considered Public Opinion subjects. It is suggested that the way of Public Opinion formation depends on Individual or Complex Subject of it. If it is focused on an individual the knowledge techniques are involved (such as Deliberated Public Opinion). In case of Complex Subject, the group phenomena (Leadership, Group Pressure, Group Identification) are involved. Group Identity is considered to be a key factor of Public Opinion consolidation, and a key element of consolidation process.

Item Type: Article
Uncontrolled Keywords: public opinion and target groups
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Divisions: The Institute of Social and Political Psychology > Laboratory for Social Psychological Technologies
Depositing User: Dr Svitlana Ivanchenko
Date Deposited: 07 May 2015 11:32
Last Modified: 09 Jun 2016 11:43
URI: http://lib.iitta.gov.ua/id/eprint/7912

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