Храбатин, О. І. and Яворська, Л. В. (2014) Marketing . Лілея-НВ, м. Івано-Франківськ, Україна. ISBN 978-966-668-338-3
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Abstract
The training manual "Marketing" provides high-quality training specialists in the organization of marketing activities in modern market conditions. The theoretical and methodological principles for the adoption of the relevant ones are laid out marketing decisions and formation of marketing strategies. The manual is intended for pupils/students of vocational education institutions in the specialty "Commercial activity", for study of the "Marketing" discipline, as well as recommended to specialists whose activities related to marketing.
| Item Type: | Book |
|---|---|
| Keywords: | Marketing, strategic planning, consumers, market segments |
| Subjects: | Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations |
| Divisions: | State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology |
| Depositing User: | директор Вероніка Юріївна Кемпе |
| Date Deposited: | 16 Sep 2022 16:38 |
| Last Modified: | 16 Sep 2022 16:38 |
| URI: | https://lib.iitta.gov.ua/id/eprint/731855 |
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