Historical Genesis of Formation and Development of the Profession “Medical Representative” in Ukraine

- Білоусова, Наталя Анатоліївна (orcid.org/0000-0001-6732-426X) (2021) Historical Genesis of Formation and Development of the Profession “Medical Representative” in Ukraine Професійна педагогіка, 1 (22). pp. 13-22. ISSN 2707-3092

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Abstract

The relevance of the study is due to the need for the state regulation of the pharmaceutical companies’ medical repre-sentatives’ professional training as the key figures withinthe domestic pharmaceutical market in the system of formal, non-formal and informal education.Purpose: to characterize the features of the professional training development of these specialists in Ukraine on the basis of studying the history of formationand development of the “medical representative” profession.Methods: general-scientific (analysis, synthesis, comparison, generalization) –in order to study scientific sources; spe-cific-scientific (comparative-historical) –in order to identify the peculiarities of the professional formation of medical repre-sentative within the Ukrainian pharmaceutical market;Results: the historical genesis of the information problem in the field of pharmacy was investigated; the conditions that contributed to the development of the profession of “medical representative” in Ukraine was substantiated; the professional functions of medical representatives were characterized; the peculiarities of the development of their professional training in the system of formal, non-formal and informal education of Ukraine were determined.Conclusions: the development of the profession of “medical representative” started in the 90’s of the last century and is associated with the formation of the pharmaceutical market of medicines and drugs; professional functions of medical repre-sentatives are informational, presentational and educational; these functions are aimed at bringing the branded generics to the domestic pharmaceutical market; in Ukraine, the training of medical representatives is carried out only by pharmaceutical companies and representative offices; in contrast to world practice, domestic associations of pharmaceutical (medical) work-ers stay away from the training of medical representatives; the profession of “medical representative” in Ukraine is still ille-gitimate; There is an urgent need to improve the professional training of medical representatives of pharmaceutical companiesthrough the development and implementation of educational and professional programs at the second (master’s) level of higher education and advanced training in postgraduate education.

Item Type:	Article
Keywords:	ifelong vocational learning, pharmaceutical education, postgraduate medical education, medical representative, pharmaceutical companies
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.8 Methodology > 001.89 Organization of science and scientific work Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 304 Social questions. Social practice. Cultural practice. Way of life (Lebensweise) Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education
Divisions:	State institution of higher education «University of educational management» > Центральний інститут післядипломної освіти > Department of Professional and Higher Education and Law
Depositing User:	ИПТО НАПН Natalia Bilousova
Date Deposited:	27 Jul 2021 22:52
Last Modified:	27 Jul 2021 22:52
URI:	https://lib.iitta.gov.ua/id/eprint/726136

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