- Ростока, Марина Львівна (orcid.org/0000-0002-1891-5482) (2019) Marketing Strategy of Adaptive Management in Promoting an Educational Institution in the Modern Market of Educational Services In: Адаптивні системи управління в освіті: збірник матеріалів IV Всеукраїнського наукового форуму (24–28 січня 2019 року) . ФОП Озеро Г.В., м. Харків, Україна, pp. 84-86.
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Abstract
The author argues that transformational influences from the outside should be preceded by the choice of a marketing strategy for adaptive management by promoting an educational institution on the educational market (introduction of accompanying innovations, which, in turn, should ensure the sustainable development of the country's economy) The theses say that this will contribute stable functioning of Ukrainian educational institutions and in the world market of educational services, in particular - obtaining competitive advantages, despite the significant influence of political, economic and social factors.
| Item Type: | Book Section |
|---|---|
| Keywords: | educational marketing, labor market, education reform, marketing service |
| Subjects: | Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study |
| Divisions: | V. Sukhomlynskyi State Scientific and Pedagogical Library of Ukraine |
| Depositing User: | PhD,с.д. Марина Львівна Ростока |
| Date Deposited: | 22 Apr 2021 20:23 |
| Last Modified: | 22 Apr 2021 20:23 |
| URI: | https://lib.iitta.gov.ua/id/eprint/722568 |
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